Paper as Sculpture

I came across this super-cool paper/sculpture/card in the magazine Wondertime, and promptly went to Unica Home to check it out. Called a Fairy Tail greeting card, it’s sculptural paper art disguised as a gorgeous card. As written on the Unica Home website: “fairy tail greeting cards by tord boontje and artecnica are folding garland-shaped cards that stretch to 6 feet tall! as much sculpture as a greeting card, fairy tail is available in 2 color combinations: white/white or red/pink comes complete with envelope in a wood free paper.”

Because I have enough working knowledge of commercial printing to be dangerous, I can’t help but wonder about the die-cutting process used to create such delicate detail. Although $9 seems outrageous for a greeting card, it’ll be worth the cost just to eyeball the details and enjoy the tactile experience the photos allude to.